ESPN conducted a survey of all 128 Division I college football coaches, asking them to name their favorite musical artist. The full list of responses is here. My cursory analysis is here: Continue reading
The substantial development of online social networks as a solidifying infrastructure for the movement of information online has reinforced on the web the tenets of the attention economy and turned the internet, as concerns the sharing of content, into the interactive, digital version of a supermarket checkout aisle magazine display or afternoons on cable news networks. Whether you’re hawking cat videos or the latest from Miley Cyrus, the internet is in a serious tabloid phase, and the clickbait semantics of TMZ, Gawker, and Buzzfeed pervades. In the unending drive to control attention, the currency of our present time, everything must be labeled “awesome,” “EPIC,” “incredible,” “the best X you’ll see today,” “spectacular,” “fabulous,” and so forth, even if it’s barely out of the ordinary. It’s increasingly difficult to describe anything in measured terms, and we’re losing perspective on the degree to which anything truly is extraordinary.
The latest example of this phenomenon comes in the treatment of comments in a postgame press conference by Southern Illinois University head men’s basketball coach Barry Hinson, who expressed open frustration with his young team after a loss. It wasn’t the handful of mumbled sports cliches we’ve come to expect in such settings, but neither was it, upon my eventual listen, an extreme outburst deserving of the extreme attention it received. “Epic Rant!”, numerous outlets exclaimed. “Amazing tirade.” “Must-see video.” “Epic postgame rant for the ages,” they said.
If you wanted a true rant this week, you just needed to wait until Wednesday afternoon. Colin Cowherd came on the Paul Finebaum Show and said that he thought that Gus Malzahn has Auburn situated to give Nick Saban and Alabama stiff competition in the coming years, and Cowherd predicted that the Tigers would beat Alabama again next year on their way to back-to-back national titles. Some of Finebaum’s Alabama listeners did not appreciate Cowherd’s opinions, and they called in to say so. As I heard the call of one such fan, Phyllis, unfold while listening to the Cowherd segment this morning, I had the slow-dawning realization that I was experiencing true radio magic. Listen for yourself:
(The full segment is available here.)
Before getting to the 2013-14 college football bowl schedule and associated predictions and operations, a note on sponsored discourse. In this post-Musburger-for-all-the-Tostitos world, it is an unremarkable fact that the bowl games are not merely sponsored football contests but business entities in and of themselves, the sponsorship-style nomenclature– e.g., “the Tostitos Fiesta Bowl”– a mere reflection of the game’s less overtly monied past. Even the ostensible bastion of postseason intercollegiate purity now is known as “the Rose Bowl Game presented by Vizio.”
When a bowl game is a business, and not merely a happening, there is an associated shift in the commercial advertising language referential to that business. The NFL’s decision to prohibit the use of “Super Bowl” by non-league advertisers, who now must offer you late-January deals on new televisions for watching “the big game,” provides a rough analogy.
I understand and accept the logic behind a business’ desire to control its portrayal in other business’ advertisements and insist on inclusion of a game’s full, sponsored title in that portrayal. What I do not understand is why the news media plays along. This week, I heard a local sports talk show talk about talking about Georgia’s appearance in “the Taxslayer dot com Gator Bowl,” and that’s far from the only example. I understand that some of the sponsors have integrated their names into the bowl games’ names in such a way that it’s difficult– or, where the sponsor’s name and the bowl’s name are one and the same, impossible– to say the bowl’s name without saying the sponsor’s name as well (e.g., the Kraft Fight Hunger Bowl and the Capital One Bowl, respectively). “Taxslayer dot com” is a mouthful, though, and everybody already knows the Gator Bowl. “The Rose Bowl Game presented by Vizio” is ridiculous to say, and things like “the Allstate Sugar Bowl,” “FedEx Orange Bowl,” and “Tostitos Fiesta Bowl” simply are superfluous. Why the sports news media feels obligated to append these sponsor names when discussing the bowls is beyond me, and you won’t find us doing it here, unless it’s something humorous like the Beef O’Brady Bowl or the RealOakFurniture.com Bowl.
Onto the bowl schedule, which begins this Saturday. Continue reading