For someone who spends twenty hours a week on national airwaves as the host of an eponymous radio show, now simulcast on cable television, and makes regular television appearances on a major network, Paul Finebaum sure does manage to keep himself hidden.
I am not a longtime listener of Finebaum’s show by any means. I first remember hearing about him when I moved back to SEC country during the 2012 football season and he was still broadcasting on Birmingham’s WJOX. Due largely to my own preconceived misconceptions, I was surprised when I first heard the show following its move to ESPN Radio in 2013 to find that it was an extremely caller-driven show, to the point where Finebaum rarely asserted his own voice for purposes other than briefly sparring with or otherwise egging on his admittedly bombastic callers. At that time, the majority of those callers remained Alabama-based, and the Alabama-Auburn football rivalry served as nearly every item on the host’s go-to menu.
While a lot of this struck me as fairly standard cheap talk radio tactics, I remained intrigued by this person, who had risen to such prominence and reported influence, despite, I thought, hardly taking active steps to exert much in the way of influence. I therefore read the then-recent and still-surprising long feature on Finebaum in The New Yorker with great interest and anticipation. I found the piece to be more an introduction for Manhattanites to the other SEC and its attendant culture than a deep dive on Finebaum himself. Finebaum as access point, rather than Finebaum as subject. (A long Deadspin feature from the same year had a similar effect.) It’s a worthwhile read if you like college football. Still, I did not feel like I knew or understood this man, though, or why he was so widely regarded.
Fast forward (the lazy blogger wrote) to August 14, 2014. The SEC Network, an ESPN entity, launches (on Tim Tebow’s birthday, naturally), and Finebaum’s book, My Conference Can Beat Your Conference: Why the SEC Still Rules College Football, arrived in my mailbox.