Ten Years In ALDLAND

Is ALDLAND the best land? It certainly has outlasted some of the other notable lands and done so with a budget and staff smaller than Wily Peralta’s July 2021 ERA. But has this persistence produced anything of value? What, after ten years, is ALDLAND’s interlocutory legacy?

On August 1, 2011, ALDLAND.com launched with a spread of five posts that, in their collective individuality, provided a serviceable preview of the site’s future range and attitude, and, in their totality, formed the sort of vaguely resistant– Buckley’s National Review this is not– word jumble with which Alvin Lee, singing above, might ambivalently resonate. Since then, we’ve published over 1,600 posts covering major and minor sports, sports media, music, movies, television, fake interviews with athletes, real reports from games and concerts, our own podcast and special-event live blogs, and muchsome more.

Most of my operational theses for this site boil down to an effort to create a sports-and-more website that I would want to read. A decade later, I confidently can report that ALDLAND has achieved that goal; after all, I remain a reader of the site. Whether many others read the site is a different and arguably more important question, though, and on that front the results are mixed. Regardless of what’s in the quarterly reports from our engagement department, though, expect ALDLAND to remain a reliable source for everything Mike Greenberg’s too scared to say and Rob Manfred’s too dense to admit. Thank you for ten years of readership!

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