Last fall, the Memphis Grizzlies were offering free game tickets (and gas cards!) in exchange for guns. Now they’re straight up giving away beer. From the Memphis Business Journal:
The Memphis Grizzlies and A.S. Barboro, the Memphis distributor for MillerCoors, are doing their part to take the edge off of tax season while celebrating the Grizzlies’ upcoming 2013 playoff run.
Beginning at 11 a.m., April 15, the Grizzlies and A.S. Barboro will be giving 300 fans a free 24-ounce Coors Light in the plaza of FedExForum.
“We looked at a couple of different days, but we decided we could ease the pain from tax day with some free beer,” [Steve Hegdale, general manager of A.S. Barboro,] said. “We’ll say a few words, check some IDs and give away some free beer.”
Fans can begin arriving around 10 a.m. for an identification check to ensure they’re old enough to drink beer. Once that’s taken care of, fans will receive one of 300 limited edition Memphis Grizzlies 24-ounce cans of Coors Light. The giveaway is limited to one can per person.
“If there are two things in life worth celebrating, it is finishing your taxes and Grizzlies playoff basketball,” Chad Bolen, vice president of corporate partnerships with the Grizzlies, said. “Our friends at A.S. Barboro and Coors Light can help you quench your Grizz-sized thirst with a Memphis Grizzlies commemorative 24 oz. can of Coors Light. We encourage all basketball loving, tax-paying, Grizzlies fans to join us for a cold one.”
What could go wrong?
(Read the full story here.)