Nike strikes out at bats

The PostGame reports:

Every college under contract with Nike has been let out of its commitment to use Nike baseball bats during the upcoming season.

Of the top 20 teams in home runs last season, not a single one used Nike bats.

Major schools such as Southern Cal, Miami, Alabama, Georgia and Kentucky all used Nike bats and experienced major drops in offensive production. Home runs were 20 percent lower and slugging percentages 44 percent lower for those teams than for the rest of the NCAA.

The Tuscaloosa News, which led the reporting on this story, notes the Hurricanes hit an average of more than 93 homers a season between 2008 and 2010, but last season with Nike bats they slammed just 33 dingers. That’s a staggering 64.5 percent drop in power.

Alabama’s power dropped 86.6 percent over the previous three seasons.

Nike is not an equipment company. Nike is an apparel company. They’ve done a good job of convincing us that apparel is just as important to athletic performance (and even recruiting) as equipment, but there’s a reason you don’t see players wearing Louisville Slugger dri-fits. It takes a different set of institutional knowledge and skills to make things like baseball bats. Keep reading…