All of sports is a pageant. All sports are, in their own way, propaganda. They create a self-contained ecosystem within which people are convinced to vest themselves — emotionally in their teams, and economically in the various corporate partners with which the institutions of sports have allied themselves. It is a universe of cognitive manipulation that has grown thicker and more complex as the media has changed and accelerated. This is fine for selling beer and shoes and expensive automobiles. It should not be used to sell the idea of military service, and it should not be used to create a false iconography of vicarious heroism for the folks in Section 444.
Most veterans you will see on the field in an NFL stadium, or standing on top of a dugout between innings, are genuinely worthy of the country’s admiration. They’ve earned every cheer they get. They also have earned decent health care and a chance at an education and whatever counseling they need to get beyond what they’ve experienced. What they don’t deserve to be are front people through whom the rich get richer, to be walking advertisements for the services that they already have paid back in full. This is a transaction grotesquely inappropriate for their sacrifices. … Read More