After years of promotional textile tie-ins, one could be forgiven for thinking that Sports Illustrated had the whole horizontal integration thing down by now. You’d require that forgiveness, though, because your thought would be incorrect, as shown by the erstwhile magazine’s latest offer:
I’m not even upset that the jacket is the wrong shade of blue. In case your fingers are tired from turning the pages of actual books and newspapers and you can’t muster the energy to click on that photograph to see a larger version, it reads, in part, “T-Shirt available in one-size-fits-all XL.” It’s a t-shirt, not an adjustable baseball cap, though, which heretofore had been the only viable venue for application of the “one-size-fits-all” label, and even the hat folks have backpedaled that to “one-size-fits-most,” probably at the admonition of fitted-cap-wearing lawyers. The photo isn’t the greatest, but there’s no indication the shirt is equipped with some sort of built-in cinch or otherwise is subject to a controlled shrink with strategic usage of heated water and air. Either SI is putting a smile on a budget cut, or the sentence is a confident expression of knowledge of their customers.
But really, it’s Honolulu blue for which you’re looking.