I’ve been keeping an eye on Clay Travis’ SEC-football-oriented site, Outkick the Coverage, since its inception, more recently tracking changes associated with the site’s acquisition by Fox Sports. As detailed in the comments here, certain small changes indicating the Fox connection had been appearing on OKTC as early as last July, and today, that transformation appears to be complete, as evidenced by the site’s facade redesign.

Even the base URL and browser tab icon have become those of FoxSports.com:

Perhaps most importantly, OKTC now has a permanent link on FoxSports.com’s college football portal page, favorably situated right under the College Football header.

This can only portent well for Travis, who has continued to expand his television role with Fox Sports 1, even parlaying that into a Super Bowl assignment. Travis has been public about his expiring contract with what has been his main employer, WGFX, 104.5 FM in Nashville. While Clay seems unlikely to leave Music City and the SEC football beat entirely, he definitely is expanding his reach and the scope of his coverage. The only thing that seems unlikely for Travis in the near future, given his deepening ties with Fox and a possibly distant relationship with Paul Finebaum (or at least Finebaum’s callers), is a move to ESPN’s SEC Network, which launches this August. Fox undoubtedly recognizes the value of the SEC and the Southeast. How heavily they’ll rely on Travis to bring that audience to Fox remains to be seen, but they certainly aren’t running away from him.