The right and left hands are not talking to each other at ESPN when it comes to social media forays. While everyone’s busy rubbernecking at the bizarreness that is the Worldwide Leader’s entrance into the Tumblr world, the folks trying to coordinate excitement about ESPN.com’s NCAA tournament contest on Twitter have come up with a veeerrrryyyyy creative suggestion:
As Kenny Mayne would tweet, hash mark bracket.
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Google “march madness”, “ncaa bracket” or related terms to see how google deals with sports.