With the most notable exception being our podcasts, this site largely has been about reading and writing. As it has developed, I see its two main functions as a) distilling the ever-increasing amount of sports writing by highlighting just a few of the best pieces and b) providing an independent platform for the relating of personal sports opinions, experiences, and other reactions. Because our A/V crew unionized and promptly went on strike earlier this year, we almost exclusively perform the second function, the real creative one, through the written word. I think that usually is a good thing, and doing that type of writing is part of the fun of this site.
There are plenty of times, though, when video can be a better form of communication than text alone. (See, for example our Silent Film Series, currently on an extended intermission.) My sense is that video is still trying to find its place in an increasingly social and mobile digital world. My sense also is that Vanderbilt’s athletic department is doing as good a job as any program of using social media in general and video in particular to provide to multiple important audiences– alumni, current students, and prospective students– a real inside look into their program. One of the most successful examples came when a video of Coach James Franklin surprising a senior walk-on football player with a scholarship went moderately viral this summer.
The latest example is perhaps less momentous and less likely to spread far beyond the Vanderbilt community, but the extended highlight reel of the team’s win over Auburn this past Saturday offers a pretty compelling and intimate look at the gameday experience through the team’s eyes: