When the University of Michigan’s athletic department swapped out its Nike gear in exchange for a lucrative contract with Adidas, the Maize ‘n’ Blue lost more than a swoosh: they lost their Maize. In fact, they sold it for something far worse:
The shift from Nike to Adidas was also a huge change. For fans, seeing a different symbol on a jersey isn’t anything special, but for athletes it’s a big adjustment. Sizes, fit, comfort, color and durability are all crucial to being able to play your sport well. With Nike, every team had figured out what they liked and disliked, and they could make small adjustments in their gear from year to year. But Adidas specializes in soccer and football gear, so things like volleyball shoes and jerseys presented new challenges.
Nike also copyrighted the color “Maize,” so Adidas actually had to make a new version of our school color, now known as “Sun” (which the volleyball team has affectionately dubbed the “highlighter” jerseys).
Terrible. I don’t love what the Spartans have done aesthetically over the last decade– it’s the overall fluctuations in approach, more than any one decision, that has become somewhat annoying– but Michigan State hasn’t done anything to make my eyeballs burn out of my face, and that recent rosy addition has been downright pleasing.
Old news, but new to me, and now you know it too.